Today, nearly 100% of house buyers use the web
at some stage in their hunt for suitable property. The web does
not however stop potential customers jumping in their cars with
their families at weekends and in the evenings to explore an area
and take a look at properties in the flesh from the outside. Even
press advertising is more useful to mobile property hunters than
the Internet because at least it is portable.
Most estate agents today focus on property sales and
rentals in their immediate locality. Your display space is a logical
stopping off point for visitors searching the area for properties
out of hours. What happens to the customer when you capture his
attention for a moment at your window? If all you can give your
walk-by customers is a picture and a price, that doesn't go very
far to persuading them to get back to you when you are open, or
to look it up later on the Internet. In order to retain and develop
your customer's attention, you need to be able to provide immediate
answers to questions, and preferably hardcopy as a reminder of what
the customer has viewed.
There are other categories of walk-by traffic which
can be important to your business - local people looking to move
up or down market for example. If they are seriously in the market,
they will undoubtedly visit your window at some stage. Will you
be open? If not, and they see a property which may be suitable for
them, what are the chances they will behave rationally and make
a note of it to follow up later? How many sales opportunities are
lost when a spouse saw the ideal property in an estate agents window,
but can't enthuse the partner with what remains a dim memory?
Whichever reason brings traffic to your window out of
hours, you are almost certainly not in a good position at present
to capture the moment of fleeting interest, and convert it into
a sale. Does it make sense to spend a fortune on premises in a prime
location, only to let your offices fall fallow and ineffective for
the majority of the time your customers are out and about?
The Tec-View range of products are designed to service
public lust for immediate and detailed information 24x7, provide
memorable and lasting printouts (with Tec-Print) and to project
your company into locations you could not otherwise afford (with
Tec-Remote).
You may not double your revenues with Tec-View, but
we have designed it to help you capture many of those sales opportunities
you are probably wasting at present.
In the next section, we examine
some of the distinguishing features of a typical Tec-View System
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